Strategic Marketing and Sales Planning

Stafford Sports experienced personnel will guide clients to increased revenues through sponsorships, naming rights, tickets sales and a broad range of successful marketing techniques. Stafford provides guidance on maximizing revenue through event marketing, enhancing ticket sales and ancillary revenues. Stafford’s success in this area can be attributed to its track record of successfully marketing to consumers and the corporate marketplace.

Stafford works with ownership and management to develop near-term and long-term goals. Based on these goals, Stafford develops a strategic plan designed to generate additional revenue opportunities. We then work closely with our clients to implement time-tested methods that yield results.


Strategic marketing and sales planning includes:

• Strategic Brand Positioning
• Review of Sponsor and Advertising Categories
• Implementation of New Sponsor Alliances
• Creation of Cost Efficient Marketing Budgets
• Enhancements to Ticket Sales Strategies
• Development of Ongoing Media Strategies
• Creation and Implementation of Premium Seating Programs

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