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Agganis Arena
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Lawrence Joel Memorial Coliseum

Agganis Arena

Boston, MA

Strategic Planning, Revenue Generation

Stafford Sports conducted an analysis that evaluated the sales and marketing of the University’s nationally recognized hockey program. Stafford provided recommendations on generating increased sources of revenue including season ticket sales, seat donation levels, premium seating sales and new sponsorship opportunities. As part of the assignment, Stafford conducted a benchmarking study of revenue streams from other Division 1 hockey programs.

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