Stafford Sports conducted an analysis of the University’s men’s ice hockey program and developed a business plan for the institution’s entry into the nationally renowned Hockey East Conference. Stafford’s plan outlined requirements for upgrades in scholarships, staffing, marketing and other financial resources. The plan evaluated venue options including an upgrade of the university’s on-campus venue and long-term tenancy at the XL Center in Hartford. Stafford also conducted a benchmarking study that analyzed the level of resource commitment from other top – tier Division l hockey programs.
Based on Stafford’s recommendations and guidance, the University upgraded its program to begin play in Hockey East in 2014-15.