On behalf of Seton Hall University, Stafford negotiated a long-term tenancy deal with the 18,500-seat Prudential Center for its home schedule. Stafford subsequently provided the University with comprehensive Advisory Services for generation of new revenue streams, including implementation of a new seat donation program, ticket sales pricing and strategies, donor acquisition and retention, athletic marketing, sponsorship sales as well as venue operations during its first two years of tenancy at the Prudential Center.