Stafford Sports provides Strategic Advisory Services to Spurs Sports and Entertainment in the areas of booking, operations, marketing, and revenue generation for the AT&T Center. Stafford is also providing guidance on the $100 mm renovation of the AT&T Center.
Stafford initially served as Owner’s Representative on all aspects on the AT&T Center project for the NBA Spurs. Stafford’s comprehensive services included development of a business plan, arena options, operating proforma and financing plan. Stafford served as lead negotiator and development consultant on all areas of the project, including financing, lease terms and facility options, pre-opening and operations services for design/build process, participation in the selection of architect and construction firms and executive search process for arena staffing.