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Lawrence Joel Memorial Coliseum

Times Union Center

Loudonville, NY

Strategic Planning, Negotiation Services, Revenue Generation, Food & Beverage Consultation (Long-Term Client)

Stafford Sports provided Operational Design Services to Siena College for re-development and expansion of its on-campus athletic complex, which includes an arena, student-athlete support spaces and facilities and student recreation. Stafford worked closely with the college’s design team on the development of a practice facility, strength and conditioning center and new seating system.

Stafford Sports previously served as Strategic Advisor to the College for revenue generating strategies regarding seating, ticket pricing, seat donation strategies, concessions, premium food and beverage services and operational issues for their home games at the Times Union Center.

In addition, Stafford successfully negotiated a new, long-term Lease Agreement at the Center that increased athletic revenue and met institutional long-term business goals and objectives.

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