Stafford served as Strategic Advisor to the City of Anaheim on various arena and sports team operations issues as they pertain to a potential second sports franchise at the 17,100-seat Honda Center. Stafford provided guidance to the City on current industry practices and trends with regard to the business operations and requirements of a professional sports tenant.
Atlantic 10 Conference
Negotiation Services, Strategic Planning
Stafford Sports led the site negotiation process for the A-10 Basketball Championships, which will take place at the new, 18,500-seat Barclays Center in Brooklyn, NY. Stafford continues to serve as a Strategic Advisor to the A-10 Commissioner and Conference staff on marketing and sales strategies.
Strategic Planning, Revenue Generation
Stafford Sports conducted an analysis that evaluated the sales and marketing of the University’s nationally recognized hockey program. Stafford provided recommendations on generating increased sources of revenue including season ticket sales, seat donation levels, premium seating sales and new sponsorship opportunities. As part of the assignment, Stafford conducted a benchmarking study of revenue streams from other Division 1 hockey programs.
Stafford Sports served as Strategic Advisor to Odebrecht S.A., the developer for the new 46,000-seat stadium that will serve as a host site for the 2014 FIFA World Cup. Stafford evaluated the marketing structure for the stadium, including the sale of luxury suites and season ticket sales.
Strategic Planning, Facilities Planning
Stafford Sports conducted an analysis of the University’s men’s ice hockey program and developed a business plan for the institution’s entry into the nationally renowned Hockey East Conference. Stafford’s plan outlined requirements for upgrades in scholarships, staffing, marketing and other financial resources. The plan evaluated venue options including an upgrade of the university’s on-campus venue and long-term tenancy at the XL Center in Hartford. Stafford also conducted a benchmarking study that analyzed the level of resource commitment from other top – tier Division l hockey programs.
Based on Stafford’s recommendations and guidance, the University upgraded its program to begin play in Hockey East in 2014-15.
Stafford Sports served as Strategic Advisor to Cleveland State University regarding the development of revenue generation opportunities, including the creation and evaluation of athletics marketing, management and sponsorship programs. Stafford assisted the University in the creation of Request for Proposals (RFP) for facility management and food & beverage operations for the on-campus, 13,000-seat Wolstein Center. Stafford also created an RFP for the development and implementation of a new sponsorship model that included all campus-wide marketing and media rights. Stafford assisted the University in the selection of third-party vendors and contract implementation.
Business Plans, Operating Proformas
Stafford served as Advisor to NHL Islanders for development of facility program and creation of multiple operating proformas for redevelopment of Nassau Coliseum. Stafford previously created a Business Plan for renovation of the 18,500-seat arena, including development of financial and operations scenarios for both an NBA and NHL franchise.
Stafford Sports served as Strategic Advisor to Fairfield University and developed strategies regarding seating, ticket pricing, seat donation, concessions operations, premium food and beverage services, venue operations and game presentation for the school’s home games at the 6,500-seat Webster Bank Arena.
On behalf of Georgetown University, Stafford negotiated a long-term tenancy deal with 20,000-seat Verizon Center for the school’s 16-game men’s basketball home schedule. Georgetown again retained Stafford to provide its Negotiation Services for a renewal of its lease agreement with the venue.
Stafford also provided University administration with ongoing strategic guidance regarding nationwide conference re-alignment issues. Stafford also reviewed and provided input on scenarios regarding initiatives for seat donation and season ticket programs.
Stafford completed a Strategic Business Plan for re-development of the 6,700-seat Stabler Arena, which included a recommended facility improvements program and preliminary projected costs. Lehigh University also retained Stafford for additional Advisory Services related to the development of revenue generation opportunities at its athletic facilities, implementation of recommended improvements to the Arena and the marketing of its athletic programs.
Stafford provided Advisory Services for University’s assumption of ownership of the Tsongas Center from the City. Stafford developed a comprehensive RFP, assisted in the selection process and negotiated contracts for facility management, marketing/media rights and food and beverage operations. The University also retained Stafford to negotiate an agreement to assume ownership of the city-owned Lowell Auditorium.
Stafford Sports serves as Strategic Advisor to the Metro Atlantic Athletic Conference (MAAC), which represents nine schools located in some of the country’s largest media markets. Stafford negotiated guaranteed site fees for the Men’s and Women’s Conference Championships in Springfield, MA through 2014.
Stafford also provided Facility Auditing Services for all Conference schools and created individualized reports for each institution that addressed required facility improvements and identified facility revenue generating opportunities.
National Collegiate Hockey Conference
Colorado Springs, CO
Strategic Planning, Negotiation Services (National TV Contract), Marketing and Communications Guidance
Stafford Sports served as part of the strategic consulting team which was retained to assist in the formation of the new National Collegiate Hockey Conference, which begins play in the 2013-14 season. The consulting team evaluated prospective schools for membership, led the search process for a commissioner and provided comprehensive public relations, marketing and branding services.
Stafford also led the successful negotiation of, and finalized the contracts for:
A national television broadcast package with CBS Sports
The site selection of the Target Center as the multi-year host of the Conference Championship Tournament
RWJ Barnabas Health Arena
Ocean County, NJ
Stafford provided Operational Planning and Design Services, including facility requirements, event booking procedures, event management and procurement of FF&E for the 5,000-seat multipurpose facility.
Lawrence Township, NJ
Facilities Planning (Repeat Client)
Stafford provided Operational Design Services for re-development of its on-campus arena, including a new basketball practice facility, locker rooms, strength and conditioning center and seat renovation. Stafford previously was retained to work closely with the university’s architect and design team to identify operational and staffing efficiencies and revenue generating opportunities.
Goodwill Games 1998
New York, NY
Stafford provided oversight in planning and venue management for the Goodwill Games for all New York metro sports venues including Madison Square Garden and Nassau Coliseum.
Food & Beverage Consultation
Stafford provided Rutgers University Food and Beverage Consulting Services for the re-development of the 52,000-seat High Point Solutions Stadium. Stafford provided operational guidance on food and beverage management options and design of premium spaces.
Joel Osteen Ministries
2009 World Tour
Stafford provided Negotiation Services to Joel Osteen Ministries, who retained the firm to negotiate all terms related to rent, merchandise, food and parking with arenas in major U.S. and overseas markets.
Saint Joseph Hawks
Facilities Planning, Revenue Generation
Stafford provided Planning and Operational Design Services for the renovation/expansion of Hagan Arena, including the re-development of an on-campus arena, a practice facility, and multi-sport athletic support facilities. Stafford previously had provided Marketing Advisory Services to develop new sponsorship strategies for the basketball arena.
On behalf of Seton Hall University, Stafford negotiated a long-term tenancy deal with the 18,500-seat Prudential Center for its home schedule. Stafford subsequently provided the University with comprehensive Advisory Services for generation of new revenue streams, including implementation of a new seat donation program, ticket sales pricing and strategies, donor acquisition and retention, athletic marketing, sponsorship sales as well as venue operations during its first two years of tenancy at the Prudential Center.
New NBA Arena
Stafford was retained by the City of Seattle to serve as Strategic Advisor on all aspects of the development of a new, state-of-the-art arena which would house an NBA franchise. Stafford provided guidance on negotiation of a term sheet and all contractual documents with the development team. Stafford also provided guidance to the City on industry standards for inclusion in the arena.
Stafford Sports provided Operational Design Services to Siena College for re-development and expansion of its on-campus athletic complex, which includes an arena, student-athlete support spaces and facilities and student recreation. Stafford worked closely with the college’s design team on the development of a practice facility, strength and conditioning center and new seating system.
Stafford Sports previously served as Strategic Advisor to the College for revenue generating strategies regarding seating, ticket pricing, seat donation strategies, concessions, premium food and beverage services and operational issues for their home games at the Times Union Center.
In addition, Stafford successfully negotiated a new, long-term Lease Agreement at the Center that increased athletic revenue and met institutional long-term business goals and objectives.
Food & Beverage Consultation
Stafford provided Project Management Services for the re-branding of naming rights at the 60,000-seat Jones AT&T Stadium. Stafford also provided Advisory Services regarding food and beverage revenue generation for the 15,000-seat United Spirit Arena.
Chester County, PA
Stafford completed a Business Plan for Chester County and West Chester University for development of a proposed 6,000-seat Convocation Center and 1,000-capacity Banquet Hall.
Red Butte Garden Amphitheater
Salt Lake City, Utah
Stafford Sports completed a Business Plan and Operational Audit, including booking strategy and recommended facility improvements for the University’s 2,500-seat Red Butte Garden Amphitheater.
Camden County, NJ
Completed Business Plan for Camden County Improvement Authority for development of 7,000-seat Regional Civic Center.
Stafford Sports served as Strategic Advisor to Villanova University regarding re-development of The Pavilion, the 6,200-seat, on-campus basketball venue.
Stafford previously developed a plan at The Pavilion for the implementation of seat donations, restructuring of ticket prices, enhancements to food and beverage operations and maximization of merchandising and retail opportunities. Stafford also assisted in the development of the Davis Center, the University’s state-of-the-art basketball practice and training facility.
Stafford also served as part of the consulting team advising the University on facility issues associated with potential move to Division l football.
Stafford served as part of the development team selected to develop and operate a proposed 13,000-seat Arena in Tucson.
Stafford Sports provided Negotiation Services to Wake Forest University for the potential transfer of ownership and operating rights of the 14,400-seat Lawrence Joel Coliseum to the University. Stafford also developed an RFP for the food and beverage operation at the 31,500-seat BB&T Stadium and other on-campus athletic venues.
West Chester University
West Chester, PA
Stafford Sports completed a Business Plan for the University for the development of a proposed 6,000-seat Convocation Center and a 1,000-person capacity Banquet Hall.
New Haven, CT
As part of a consulting team, Stafford Sports provided an analysis of potential events and associated attendance and revenues for the 13,500-seat Connecticut Tennis Center at Yale University.